Purple Go is an iPad App for a Better Customer Experience

Simplify frame and lens selection, calculate insurance pricing, track orders, and automatically handle appointment booking and followup emails—all from the touchscreen.



Help staff quickly close sales

Empower every optician to accurately price frames and lens options with polished presentation. Staff can communicate pricing without price sheets or calculators and quickly close and track sales. And, our product databases, EHR integrations, and pricing algorithms make setup and maintenance effortless for store managers.

Learn More About the Purple Go In-Store App →

Make it easy for patients to book

Automatically send professional recall and reminder emails. Customers can easily book online and staff can manage it with Purple Go and seamless syncs with your EHR schedule.

Learn More About Purple Go Appointments →

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Keep connecting with customers online

Make strong impressions even after customers leave the store. Send followup emails about frames that add a professional touch and make it easy to complete purchases. Make booking an appointment easy with annual exam reminders that link directly to your online scheduler.

Learn More About Purple Go Automated Marketing →

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Exceptional service without all of the computer clicks

Pull up customer records with a few taps and clearly see a customer's orders and visit history. Update information and book appointments directly from the dispensary floor.

Keep track of your business

Measure performance and progress quickly with clean, automated analytics dashboards. Know which brands are selling and check on recall campaign success without running complicated reports.



"Purple Go has freed up our staff from tedious calls, emails, and computer work, allowing them to focus on working with customers. we're now able to serve more customers while providing a new level of service."

- Looksie Optometry, San Francisco

We're a business that you can trust and rely on

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Free Setup and Training