Purple Go is an iPad App for a Better Customer Experience

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Simplify frame and lens selection

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Calculate insurance pricinG

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AUTOMATICALLY send followup emails

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Help staff quickly close sales

Empower every optician to accurately price frames and lens options with polished presentation. Staff can communicate pricing without price sheets or calculators and quickly close. And, our product databases, EHR integrations, and pricing algorithms make setup and maintenance effortless for store managers.

Learn More About the Purple Go In-Store App →

Keep connecting with customers online

Make strong impressions even after customers leave the store. Send personalized emails about frames that add a professional touch and make it easy to complete purchases. 

Learn More About Purple Go Automated Marketing →

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Make it easy for patients to book

Customers can easily book online and staff can manage it with Purple Go and seamless syncs with your EHR schedule. Automatically send professional recall and reminder emails.

Learn More About Purple Go Appointments →

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Exceptional service without all of the computer clicks

Pull up customer information with a few taps and clearly see a customer's orders and appointment history. Update information and book appointments directly from the dispensary floor.

Keep track of your business

Measure your daily and weekly sales performance and know which brands are selling fast. See how many appointments you're booking and check on recall campaign success without running complicated reports.


"Purple Go has freed up our staff from tedious calls, emails, and computer work, allowing them to focus on working with customers. We're now able to serve more customers while providing a new level of service."

- Looksie Optometry, San Francisco


As seen in the press

We're a business that you can trust and rely on

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Free Setup and Training