Purple Go is the first optical store platform designed obsessively around the patient experience


We take a different approach

Purple Go is built for a dramatically smoother, simpler, and more efficient patient experience in the optical store.

It automates tasks throughout the sales process so that staff can work efficiently and professionally with patients.

Our designers made something new and focused on the patient first because delivering quality to them is what matters most.

New tools to transform your practice

Purple Go is an optical store management platform that works alongside EHR or standalone - all on the iPad.

Product Catalog.png

manage orders

TRACK inventory

Product Customizer.png

Price Eyewear

Automated Email.png

invoice Patients


Quickly close sales

With a just few taps, staff can create full orders alongside patients as they watch.

Lens enhancement pricing and insurance deductions are calculated automatically so out-of-pocket expenses are easy to understand.

Finish the order or come back later. Everything is saved in the patient profile as you work.

Easily manage inventory

Add stock instantly with our database of over 100,000 frames, including hard to find independent brands.

If you can’t find it, just snap a picture to add it on your own.

Then see which brands are selling with weekly analytics reports sent to your email inbox.



Out of the box and ready to go

Download the app, set up pricing, and start using it today.

Self-guided optician training takes less than 30 minutes, and updates are easy to make when your pricing and offerings change.

More tools to improve your patient experience

Additional powerful tools and services at your fingertips.



Easily manage schedule and  appointments in-store or on the go. 

Calendar 2.png


Customers can book directly from your website, Facebook, and Yelp pages.

Automated Email-Purple Go.png


Automatically send professional confirmations and reminders, branded to your store.

Because our customers care about their patients


"Purple Go has been the single greatest driver of growth at our practice. We're now able to serve more customers while providing a new level of service."

- Looksie Optometry, San Francisco


As seen in the press

Fast and reliable technology with friendly support

Up Time.png
Tech Support.png


AVAILABLE anywhere, anytime


tech support


FAST AND EASY self-guided VIDEO training