Our Story — Purple Go

  Optical Sales Software
  
  A Modern Path Forward

Outdated software makes work difficult for your staff and damages the quality of your service. That’s why Purple Go combines everything you need in store management and patient relationship software into one easy system; built for a dramatically smoother, simpler, and more efficient patient experience.

    Disorganized paper records
  
    Complicated data entry
  
    Time consuming phone calls
  
    Slow and bloated software

VS.

One mobile app that works

Purple Go is a mobile, automated, and connected platform for optical sales. Made for how patients and staff expect to do things in 2024.

Today, we expect instant service with a few taps on our mobile devices.

It means that getting what we need should be faster and easier than ever before.

Anything else to complete the sale—invoices, payments, of order updates—can be done automatically online. Patients and staff remain in touch effortlessly.

Software that’s easy and connected keeps your patient network intact. The store works better when staff need to do less.

And when software works for us, we can focus more on what matters, our customers.

A new digitally-connected generation of customers is driving industry-wide change. Join the new path forward.

Stores on Purple Go see a

15%

increase in annual revenue

Optical Sales Software

A Modern Path Forward

Disorganized paper records

Complicated data entry

Time consuming phone calls

Slow and bloated software

One mobile app that works

Today, we expect instant service with a few taps on our mobile devices.

It means that getting what we need should be faster and easier than ever before.

Anything else to complete the sale—invoices, payments, of order updates—can be done automatically online. Patients and staff remain in touch effortlessly.

Software that’s easy and connected keeps your patient network intact. The store works better when staff need to do less.

And when software works for us, we can focus more on what matters, our customers.

See how

Get started today with Purple Go

Purple Go